This beautiful sake bottle and its packaging have won several prominent design awards. The bottle is colored with a red pattern like a traditional Japanese carp fish (koi). And when the bottle is put inside its white package, that have a cutout in the shape of a carp fish, creates a silhouette that look just like a carp fish as seen from above a pond.
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The "KOI" is a vividly patterned ornamental fish that represents Japan. "KOI" is ornamental carp that have beautiful colored markings on the spindle-shaped heroic body. They can be defined as inedible carp that have admirable figure, markings or colors. Also they are known as a "living jewel". In 1918, first "KOI" was born in Niigata Japan where the Imayotsukasa Sake Brewery has their brewery.
In past times, when Japanese sake was shipped in barrels, breweries would often dilute their product with water before selling it to liquor stores. The stores would then add more water when selling it to consumers. People dubbed such sake “goldfish sake”, implying that it had become so watery that goldfish can swim in it.
But it is said that even in those times, Imayotsukasa Sake Brewery, the producer of this sake, never added water to its product, much to the delight of the liquor stores. “Imayotsukasa Sake Brewery is not a little ‘goldfish’ but a majestic ‘koi’.
This high quality Japanese sake is made by the Imayotsukasa Sake Brewery in Nigata prefecture.
Volume: 720ml (24.3 ounces)
Alcoholic Content: 17%